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Peter Laplaca : a case study
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B-to-B-Marketing
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86
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Beverland, Michael B.
77
LaPlaca, Peter J.
72
Laplaca, Peter J.
52
Lindgreen, Adam
17
Farrelly, Francis
14
Farrelly, Francis J.
6
Cankurtaran, Pinar
5
Katrichis, Jerome M.
5
Lim, Elison Ai Ching
5
Bove, Liliana L.
4
Di Benedetto, C. Anthony
4
Lichtenthal, J. David
4
Micheli, Pietro
4
Mummalaneni, Venkatapparao
4
Napoli, Julie
4
Sands, Sean
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Karpen, Ingo O.
3
Malhotra, Naresh K.
3
Oppewal, Harmen
3
Uslay, Can
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Dant, Rajiv P.
2
Dickinson, Sonia J.
2
Gemser, Gerda
2
Guo, Chiquan
2
Hingley, Martin K.
2
Johnston, Wesley J.
2
Kates, Steven M.
2
LAPLACA, PETER J.
2
Quester, Pascale G.
2
Shankar, Avi
2
Silva, Rui Vinhas da
2
Vanhamme, Joëlle
2
Wang, Yong Jian
2
Wilson, David T.
2
Ahuvia, Aaron
1
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Industrial marketing management : the international journal for industrial and high-tech firms
115
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7
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7
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5
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4
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Business-to-business marketing management : strategies, cases and solutions
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OLC EcoSci
108
ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
3
BASE
1
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1
Studies on business interaction : consequences for business theory and practice
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 563-564
Persistent link: https://www.econbiz.de/10003889349
Saved in:
2
Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 177-179
Persistent link: https://www.econbiz.de/10010364546
Saved in:
3
Innovation in business networks
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 359-360
Persistent link: https://www.econbiz.de/10010371789
Saved in:
4
Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
Saved in:
5
Industrial marketing management : cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
6
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
7
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
8
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
9
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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