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Botti, Simona; Broniarczyk, Susan M.; Häubl, Gerald; … - 2008

Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...

Persistent link: https://www.econbiz.de/10011566394

The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect

Gao, Leilei; Huang, Yanliu; Simonson, Itamar - In: Journal of marketing 78 (2014) 6, pp. 143-156

Persistent link: https://www.econbiz.de/10010463447

Choice under restrictions

Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199

Persistent link: https://www.econbiz.de/10003774239

Tradeoffs in the dark : the effect of experience on extrapolated consumer preferences

Huang, Yanliu; Meyer, Robert J. - 2009

Persistent link: https://www.econbiz.de/10003842052

There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task

Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142

Persistent link: https://www.econbiz.de/10008992248

The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies

Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009717179

Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking

Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462

Persistent link: https://www.econbiz.de/10009786184

The roles of planning, learning, and mental models in repeated dynamic decision making

Huang, Yanliu; Hutchinson, J. W. - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 163-176

Persistent link: https://www.econbiz.de/10010227145

The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19

Yin, Wenyan; Nusrat, Farhana; Huang, Yanliu - In: Health marketing quarterly 40 (2023) 3, pp. 227-247

Persistent link: https://www.econbiz.de/10014333888

Inferring quality from price : the effect of stereotype threat on price-quality judgments

Song, Lei; Suri, Rajneesh; Huang, Yanliu - In: European journal of marketing 57 (2023) 5, pp. 1442-1466

Persistent link: https://www.econbiz.de/10014252302

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