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Contrasting user generated videos versus brand generated videos in ecommerce

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand

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Online reviews and purchase intention : a cosmopolitanism perspective

Lobel Trong Thuy Tran - In: Tourism management perspectives : TMP 35 (2020), pp. 1-13

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Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

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Antecedents and consequences of trust : an e-tail branding perspective

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The role of online shopping service quality in e-retailing towards online shopping intention : testing the moderation mechanism in UTAUT

Amjad-ur-Rehman, Muhammad; Qayyum, Abdul; Javed, Basharat - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 680-703

The purpose of this research study isto examine the influence of online shopping service quality on online shopping intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors collected the data from 167 university students across...

Persistent link: https://www.econbiz.de/10012107784