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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.; Jackson, Vanessa; Lee, Min-Young - In: Journal of customer behaviour 13 (2014) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei; Phelps, Joseph E. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.; Cocker, Hayley L. - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 1-29
Persistent link: https://www.econbiz.de/10010338666