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Perception research on developing brand identity for small cities
Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
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The development and change in city branding : a content analysis of the literature
Oguztimur, Senay; Akturan, Ulun - 2014
The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
Persistent link: https://www.econbiz.de/10011492998
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City branding research and practice : an integrative review
Green, Amelia; Grace, Debra; Perkins, Helen - In: The journal of brand management : an international journal 23 (2016) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10011477657
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City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon - In: International journal of business and economics … 6 (2017) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10011750264
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A multi-criteria model for bidding evaluation: An alternative selection of the best firms for the presentation of Istanbul 2010
Sipahi, Seyhan; Esen, Oner - In: Management decision : MD 48 (2010) 1/2, pp. 296-313
Persistent link: https://www.econbiz.de/10003976513
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Usage of social media in city marketing : a research on 30 metropolitan municipalities in Turkey
Gümüş, Niyazi - In: Emerging Markets Journal : EMAJ 6 (2016) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10011591886
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Evaluation of brand use on city government websites : a search for brand type, repetition, and consistency
Tschirhart, Mary - In: Journal of nonprofit & public sector marketing 19 (2008) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10003757537
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Die Stadt als Marke : eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten
Kühne, Martina - 2008
Persistent link: https://www.econbiz.de/10003757613
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City-Branding : Markenbildung durch Auswahl und Einsatz von Wertprägungen
Crijns, Rogier - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 439-450). 2008
Persistent link: https://www.econbiz.de/10003759854
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New Generation Stadtmarketing : empirische Befunde, Trends und Ansätze für die Forschung
Hartmann, Rainer - In: Standortfaktor Tourismus und Wissenschaft : …, (pp. 59-76). 2008
Persistent link: https://www.econbiz.de/10003649680