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71
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
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72
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
73
Word of mouth and social media : introduction
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
Saved in:
74
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
75
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
76
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
77
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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78
The effects of information at tourism destinations : a model proposal
Ortega Martínez, Enrique
;
Rodríguez Herráez, Beatriz
; …
- In:
The marketing review
14
(
2014
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10010417125
Saved in:
79
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
80
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
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