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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Managerial challenges and social impacts of virtual and augmented reality
Loureiro, Sandra Maria Correia (ed.) - 2020
Persistent link: https://www.econbiz.de/10012135428
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Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
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Negative film plot and tourists' image and intentions : the case of City of God
Loureiro, Sandra Maria Correia; Araujo, Arthur Barbosa de - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 352-365
Persistent link: https://www.econbiz.de/10011312524
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014
Persistent link: https://www.econbiz.de/10010354595
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Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
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Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
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Committing millennials toward recycling and environmental preservation
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 22 (2016) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10011522095
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Adressing environmental, financial and social sustainability in the management of higher education quality
Martins, Harley dos Sontos; Loureiro, Sandra Maria Correia - In: Journal for international business and entrepreneurship … 7 (2013/14) 3, pp. 93-114
Persistent link: https://www.econbiz.de/10010399445