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1
Assessing the effectiveness of marketing strategies in tourist hotels : an illustration using a multi-method approach in
Taiwan
Huang, Chin Wei
;
Ho, Foo Nin
;
Chen, Yu Chuan
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 15-29
Persistent link: https://www.econbiz.de/10011416047
Saved in:
2
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
3
Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Viljoen, K.
;
Roberts-Lombard, M.
;
Jooste, C. J.
- In:
International business and economics research journal
14
(
2015
)
3
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011380450
Saved in:
4
Segmentation policies using the customer equity model : a study in a Brazilian hypermarket
Teixeira, Luiz Antonio Antunes
;
Silva, Jersone Tasso Moreira
- In:
International journal of business and systems research
8
(
2014
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10011305850
Saved in:
5
Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates
Ahmad, Syed Zamberi
;
Saber, Hussein
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011305980
Saved in:
6
The necessity of applying marketing strategies in tourism : the case of Slovenia and Tunisia
Petkovska Mirčevska, Tatjana
;
Cuculeski, Nikola
- In:
Economic development : journal of the Institute of …
17
(
2015
)
1/2
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011341343
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7
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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8
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
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9
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
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10
TRIZ application in marketing model to solve operational problems for Taiwanese aquatic products with food traceability systems
Lee, Tzong-ru
;
Hsu, Min Chih
;
Dadura, Anieszka M.
; …
- In:
Benchmarking : an international journal ; BIJ
20
(
2013
)
5
,
pp. 625-646
Persistent link: https://www.econbiz.de/10009790563
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