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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Consumers' rules of engagement in online information exchanges
Poddar, Amit; Mosteller, Jill; Ellen, Pam Scholder - In: Journal of consumer affairs : official publication of … 43 (2009) 3, pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
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The influence of consumer value-based factors on attitude-behavioral intention in social commerce : the differences between high- and low-technology experience groups
Kim, Sung-Bum; Sun, Kyung-a; Kim, Dae-young - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 108-125
Persistent link: https://www.econbiz.de/10009744628
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Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary; Massiah, Carolyn; Allan, Jeffrey - In: The journal of consumer marketing 30 (2013) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
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Consumer adoption of online collaborative customer co-design
Son, Jihyeong; Sadachar, Amrut; Manchiraju, Srikant; … - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10009666647