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Tracing attitude expressions : an eye-tracking study
Giesen, Roxanne I. van; Fischer, Arnout R. H.; Dijk, … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 232-244
Persistent link: https://www.econbiz.de/10011521462
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria … - In: Psychology & marketing 31 (2014) 10, pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
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eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry; Hoffman, Ernest - In: Word of mouth and social media, (pp. 81-101). 2014
Persistent link: https://www.econbiz.de/10010409809
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Das Puzzle-Prinzip : wie Bilder im Kopf das Kaufverhalten beeinflussen
Stein, Uwe - 2010
Persistent link: https://www.econbiz.de/10008760388
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique; Llinares, Carmen; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342