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How Readability Shapes Social Media Engagement
Pancer, Ethan; Chandler, Vincent; Poole, Maxwell; … - In: Journal of Consumer Psychology 29 (2018) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10012083011
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Compensating for Innovation : Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas
Taylor, Nükhet; Noseworthy, Theodore J. - In: Journal of Consumer Psychology 30 (2019) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10012083056
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From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
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Contrasting rule-based and similarity-based category learning : the effects of mood and prior knowledge on ambiguous categorization
Noseworthy, Theodore J.; Goode, Miranda R. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 362-371
Persistent link: https://www.econbiz.de/10009259685
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Does dirty money influence product valuations?
Galoni, Chelsea; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 304-310
Persistent link: https://www.econbiz.de/10011374506
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If you can't see the forest for the trees, you might just cut down the forest : the perils of forced choice on "seemingly" unethical decision-making
Woodburne, Michael O.; Noseworthy, Theodore J.; … - In: Journal of business ethics : JOBE 118 (2013) 3, pp. 515-527
Persistent link: https://www.econbiz.de/10010234139
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.; Di Muro, Fabrizio; Murray, Kyle B. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891