//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of increased brand...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,958
Konsumentenverhalten
80,478
Brand management
17,666
Markenführung
17,252
Theorie
11,218
Brand image
11,165
Markenimage
11,051
Theory
11,037
Relationship marketing
9,887
Beziehungsmarketing
9,850
Markenartikel
6,526
Brand
6,495
Customer satisfaction
6,058
Kundenzufriedenheit
5,874
Social Web
5,806
Social web
5,801
Online-Handel
5,737
Online retailing
5,726
USA
5,679
United States
5,410
Reputation
5,375
Online-Marketing
5,365
Deutschland
5,358
Internet marketing
5,331
Germany
5,012
Service quality
4,693
Dienstleistungsqualität
4,644
Einzelhandel
4,466
Retail trade
4,412
Werbewirkung
4,148
Advertising effects
4,096
Electronic Commerce
3,925
E-commerce
3,782
Experiment
3,781
Marketingmanagement
3,624
Marketing management
3,608
Verbraucherverhalten
3,591
Advertising
3,457
Emotion
3,398
Werbung
3,383
more ...
less ...
Online availability
All
Undetermined
38,826
Free
23,039
Type of publication
All
Article
72,513
Book / Working Paper
34,826
Journal
216
Other
21
Type of publication (narrower categories)
All
Article in journal
59,689
Aufsatz in Zeitschrift
59,689
Graue Literatur
8,850
Non-commercial literature
8,850
Aufsatz im Buch
7,854
Book section
7,854
Working Paper
7,682
Arbeitspapier
7,110
Hochschulschrift
3,605
research-article
2,975
Thesis
2,529
Collection of articles of several authors
1,570
Sammelwerk
1,570
Aufsatzsammlung
1,053
Case study
790
Fallstudie
790
Conference paper
649
Konferenzbeitrag
649
Dissertation u.a. Prüfungsschriften
447
Konferenzschrift
435
Bibliografie enthalten
432
Bibliography included
432
Collection of articles written by one author
358
Sammlung
358
Lehrbuch
339
Textbook
283
Reprint
245
review-article
216
conceptual-paper
214
Conference proceedings
213
review
183
Ratgeber
166
Article
164
Amtsdruckschrift
161
Government document
161
Guidebook
154
case-report
122
Handbook
95
Handbuch
95
Systematic review
90
more ...
less ...
Language
All
English
95,331
German
10,036
Undetermined
1,288
French
473
Polish
134
Spanish
115
Italian
97
Russian
46
Swedish
39
Danish
29
Portuguese
26
Dutch
23
Norwegian
22
Hungarian
16
Finnish
15
Lithuanian
14
Slovak
10
Romanian
9
Czech
7
Croatian
6
Serbian
6
Slovenian
5
Bulgarian
3
Indonesian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
163
Burmann, Christoph
158
Huber, Frank
151
Han, Heesup
125
Wiedmann, Klaus-Peter
119
Bauer, Hans H.
118
Belk, Russell W.
117
Phau, Ian
112
Mattila, Anna S.
111
Herrmann, Andreas
109
Grunert, Klaus G.
103
Ringle, Christian M.
99
Baumgarth, Carsten
98
Gierl, Heribert
95
Melewar, T. C.
92
Sarstedt, Marko
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Bruhn, Manfred
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Loureiro, Sandra Maria Correia
79
Usman, Osly
78
Keller, Kevin Lane
74
Grewal, Dhruv
73
Bruwer, Johan
72
Meffert, Heribert
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Dwivedi, Yogesh Kumar
70
Nayga, Rodolfo M.
70
Laroche, Michel
69
Paul, Justin
69
Wansink, Brian
69
Ko, Eunju
68
Rajagopal
68
Agarwal, Sumit
67
Stavins, Joanna
67
Walsh, Gianfranco
67
Tomczak, Torsten
66
more ...
less ...
Institution
All
National Bureau of Economic Research
592
Springer Fachmedien Wiesbaden
249
OECD
47
Verlag Dr. Kovač
46
American Marketing Association
37
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
37
IGI Global
33
International Energy Agency
30
European Association of Agricultural Economists - EAAE
27
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Université Paris-Dauphine (Paris IX)
25
Edward Elgar Publishing
23
Haufe-Lexware GmbH & Co. KG
20
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
Nomos Verlagsgesellschaft
15
INSEAD
14
HAL
13
RWTH Aachen
13
Christian-Albrechts-Universität zu Kiel
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Springer Gabler <Firma>
11
Verlag Franz Vahlen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Österreichisches Institut für Wirtschaftsforschung
11
European University Institute / Department of Economics
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Helmut-Schmidt-Universität
10
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Deutschland / Bundeswehr / Universität Hamburg
9
Gesellschaft für Ökologische Kommunikation mbH
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,322
Journal of retailing and consumer services
1,987
International journal of hospitality management
809
International journal of consumer studies
771
Psychology & marketing
718
The journal of brand management : an international journal
691
SpringerLink / Bücher
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
589
The journal of product & brand management
507
Working paper / National Bureau of Economic Research, Inc.
493
European Journal of Marketing
464
NBER Working Paper
439
Asia Pacific journal of marketing and logistics
425
Journal of Consumer Marketing
418
Tourism management : research, policies, practice
413
European journal of marketing : EJM
410
Journal of Product & Brand Management
410
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of travel and tourism marketing
394
Journal of marketing research : JMR
379
Journal of marketing management : MM
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of retailing
348
Journal of marketing communications
344
Journal of marketing
337
Marketing intelligence & planning
335
Journal of international consumer marketing
332
Journal of the Academy of Marketing Science
332
Cogent business & management
322
Journal of fashion marketing and management
322
International journal of retail & distribution management
320
Marketing letters : a journal of research in marketing
317
Journal of business ethics : JOBE
308
Journal of consumer behaviour : an international research review
303
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
302
International journal of contemporary hospitality management
300
The journal of consumer marketing
300
more ...
less ...
Source
All
ECONIS (ZBW)
99,654
Other ZBW resources
3,910
USB Cologne (EcoSocSci)
1,973
RePEc
985
EconStor
798
BASE
159
USB Cologne (business full texts)
50
OLC EcoSci
43
ArchiDok
4
more ...
less ...
Showing
11
-
20
of
107,576
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
12
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
13
Towards the conceptualisation of the antecedents of extreme negative affect towards
luxury
brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
Saved in:
14
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
15
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
16
What can be done to address
luxury
counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
17
Understanding consumer perceptions of
luxury
brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
18
Exploration of opportunities for development of CEE domestic
luxury
brands : case of the Czech Republic
Olšanová, Květa
;
Cook, Gina
;
Král, Petr
;
Vilikus, …
- In:
Central European business review : CEBR
9
(
2020
)
4
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012295112
Saved in:
19
Conceptualizing a new model for
luxury
brand purchase intention in an emerging country setting
De Silva, Sattambi Sumith
;
Seeley, Eugene L.
;
Ongsakul, …
- In:
Journal of transnational management : the official …
25
(
2020
)
2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012256447
Saved in:
20
Inter-industry creative collaborations incorporating
luxury
fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->