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71
Online behaviour of
luxury
fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
72
Web atmospheric qualities in
luxury
fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
73
Antecedents and outcomes of brand prominence on willingness to buy
luxury
brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
74
Retaining the allure of
luxury
brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
75
The role of functional and symbolic brand associations on brand loyalty : a study on
luxury
brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
76
The role of provenance in
luxury
textile brands
Collins, Marnie
;
Weiss, Marcia
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
Saved in:
77
The impact of consumer personality traits on
luxury
brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
78
Luxury
brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
79
I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.
;
Saine, Ruby Q.
;
Luckett, Michael G.
- In:
The journal of applied business research
31
(
2015
)
1
,
pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
Saved in:
80
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
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