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Consumer-level factors that influence store brand proneness : an empirical study with Spanish consumers
Gómez-Suárez, Mónica; Fernández, Angel - In: Journal of euromarketing 18 (2009) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10003862184
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Ayresian technology, Schumpeterian innovation, and the Bayh-Dole Act
Brown, Christopher Robert - In: Journal of economic issues : jei 43 (2009) 2, pp. 477-485
Persistent link: https://www.econbiz.de/10003862953
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Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
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Measurement of attitude toward private labels: a replication and extension
Kilian, Thomas; Walsh, Gianfranco; Buxel, Holger - In: European retail research 22 (2008), pp. 69-85
Persistent link: https://www.econbiz.de/10003818167
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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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The develeopment of store brands and the store as a brand in supermarkets in the Netherlands
Luijten, A. L.; Reijnders, Willibrordus Johannes Maria - In: The international review of retail, distribution and … 19 (2009) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10003848982
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Using information processing to build a private label brand in big emerging markets
Smith, Rachel K.; Bashaw, R. Edward - In: International business and economics research journal 8 (2009) 4, pp. 27-42
Persistent link: https://www.econbiz.de/10003850440
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Handelsmarken - Entwicklungstendenzen und Zukunftsszenarien anhand einer Expertenbefragung
Meixner, Oliver; Leitner, Amina - In: Was wir morgen essen werden : Herausforderungen und …, (pp. 49-66). 2009
Persistent link: https://www.econbiz.de/10003883526
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Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 759-781
Persistent link: https://www.econbiz.de/10003885065