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101
Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen
;
Hammon, Larissa
;
Hampel, Stefan
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 71-86)
.
2011
Persistent link: https://www.econbiz.de/10009010232
Saved in:
102
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
103
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua
;
Chow, Cheris W. C.
;
Yang, Zhilin
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
Saved in:
104
A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Rong, Jia
;
Vu, Huy Quan
;
Law, Rob
;
Li, Gang
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 731-740
Persistent link: https://www.econbiz.de/10009510098
Saved in:
105
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
106
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
107
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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108
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
109
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
110
User reward programs in online social media
Mirzaei, Fouad H.
;
Ødegaard, Fredrik
;
Yan, Xinghao
- In:
Omega : the international journal of management science
57
(
2015
),
pp. 123-144
Persistent link: https://www.econbiz.de/10011416166
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