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What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri; Aji, Hendy Mustiko - In: Journal of Islamic marketing 14 (2023) 5, pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
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Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra; Tuchman, Anna; Zhu, Xinrong - In: Marketing science 42 (2023) 1, pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
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A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven - In: The journal of brand management : an international journal 30 (2023) 4, pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
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"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
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Politicized tourism consumption
Yang, Michelle I-Chieh - In: Journal of macromarketing 43 (2023) 3, pp. 299-305
Persistent link: https://www.econbiz.de/10014368384
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Profile of the political consumer : an international comparative study
Schwalb Helguero, María M.; García-Arrizabalaga, Iñaki; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 296-313
Persistent link: https://www.econbiz.de/10014321473
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali; Choo, Ho Jung; Lee, Ha Kyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
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Do consumer boycotts really matter with global companies? : the moderating effect of gender differences
Kim, Changju; Yan, Xiuyan; Park, Soohyun - In: International journal of emerging markets 18 (2023) 12, pp. 5707-5726
Persistent link: https://www.econbiz.de/10014461220
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Critical perspective on consumer animosity amid Russia-Ukraine war
Akhtar, Nadeem; Khan, Huda; Siddiqi, Umar Iqbal; Islam, … - In: Critical perspectives on international business 20 (2024) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10014500217