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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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CSR-Kommunikation für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera - 2015
Persistent link: https://www.econbiz.de/10010475306
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Impact of CSR communication on brand business and social values
Louis, Didier; Lombart, Cindy - In: Advances in National Brand and Private Label Marketing …, (pp. 166-172). 2022
Persistent link: https://www.econbiz.de/10013281298
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Corporate communication to promote consumers' social responsibility? : a new type of CSR communication
Fricke, Vera; Schrader, Ulf - In: Ökologisches Wirtschaften (2011) 4, pp. 25-27
Persistent link: https://www.econbiz.de/10010218196
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Chinese consumers' expectations of corporate communication on CSR and sustainability
Kim, Sora; Ji, Yingru - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 570-588
Persistent link: https://www.econbiz.de/10011890731