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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Shu, Mengya; Scott, Noel - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 286-302
Persistent link: https://www.econbiz.de/10010361765
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The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
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Discussing brand information on social networking sites : implications for global brand marketing
Tsai, Shu-pei - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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New consumer behavior : a review of research on eWOM and hotels
Serra Cantallops, Antoni; Salvi, Fabiana - In: International journal of hospitality management 36 (2014), pp. 41-51
Persistent link: https://www.econbiz.de/10010239340
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Some remarks on the internal consistency of online consumer reviews
Schindler, Diana; Decker, Reinhold - In: Australasian marketing journal 21 (2013) 4, pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian; Muzellec, Laurent; Nolan, Eoghan - In: Journal of advertising research 54 (2014) 2, pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah; Filieri, Raffaele; Grundy, David - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 290-305
Persistent link: https://www.econbiz.de/10010385969