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Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249

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Hyman, Michael R.; Sierra, Jeremy J. - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 226-238

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Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 341-347

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Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

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Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513

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Hyman, Michael R.; Sierra, Jeremy J. - In: International journal of market research : JMRS ; the … 54 (2012) 1, pp. 129-145

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Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520

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