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Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park; Phau, Ian; Weaven, Scott - In: Journal of retailing and consumer services 65 (2022), pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
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Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin; Hermann, Andreas; Heuchert, Markus; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
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What omnichannel really means?
Akter, Shahriar; Hossain, Tasnim M. Taufique; Strong, … - In: Journal of strategic marketing 29 (2021) 7, pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
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Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli; Karjaluoto, Heikki - In: Journal of customer behaviour 18 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338
Persistent link: https://www.econbiz.de/10012038230