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11
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
12
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
13
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
14
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
15
The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei
;
Agrawal, Vishal V.
;
Cui, Shiliang
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
Saved in:
16
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
17
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
18
Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
Saved in:
19
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
20
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
Saved in:
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