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Showing
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110
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date (oldest first)
101
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin
;
Carter, Stephen
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
Saved in:
102
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
103
Building private labels into strong brands
Senthilvelkumar, K. R.
;
Jawahar, P. David
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009772588
Saved in:
104
The relationship between national
brand
and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard
-
2011
Persistent link: https://www.econbiz.de/10009735319
Saved in:
105
Price competition and store competition : store brands vs national
brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
106
The impact of food environment on private label versus branded produce choice
Schroeter, Christiane
;
Cai, Xiaowei
- In:
Journal of agricultural & food industrial organization
10
(
2012
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009720504
Saved in:
107
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
108
Does consumers' personal involvement have an influence on store
brand
buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
109
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
110
Brand
image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
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