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Customer engagement behaviour on social media platforms : a systematic literature review

Ajiboye, Tolu; Harvey, John; Resnick, Sheilagh - In: Journal of customer behaviour 18 (2019) 3, pp. 239-256

Persistent link: https://www.econbiz.de/10012257482

Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10012257949

The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values

Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10012295985

What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective

Chiang, Chang-Tang; Yang, Ming-Hsien; Koo, Tian-Lih; … - In: Journal of electronic commerce research : JECR 21 (2020) 3, pp. 197-214

Persistent link: https://www.econbiz.de/10012296019

Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging

Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Persistent link: https://www.econbiz.de/10012297290

The gift of co-creation : what motivates customers to participate

Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10012298769

Negative customer engagement behaviour : the interplay of intensity and valence in online networks

Azer, Jaylan; Alexander, Matthew - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 361-383

Persistent link: https://www.econbiz.de/10012249034

The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299

Persistent link: https://www.econbiz.de/10011573426

User engagement in social media : an explorative study of Swedish fashion brands

Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190

Persistent link: https://www.econbiz.de/10011575484

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801