MajlesiRad, Zahra; Shoushtari, Abdol Hamid Haji pour - In: Future Business Journal 6 (2020) 19, pp. 1-19
toward luxury brand or in other words, on purchase intent trigger toward this type of brand. It also outlines that … showed a significant impact of social network sites marketing on tendency to luxury brand. The research offers implications … for developing effective marketing strategy through social network sites and helps luxury brand managers to build strong …
