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Service innovation in networks : a systematic review and implications for business-to-business service innovation research

Mustak, Mekhail - In: The journal of business & industrial marketing 29 (2014) 2, pp. 151-163

Persistent link: https://www.econbiz.de/10010248161

A critical analysis of service ecosystems research : rethinking its premises to move forward

Mustak, Mekhail; , Loic - In: Journal of Services Marketing 34 (2020) 3, pp. 399-413

Purpose: This study aims to examine the development of service ecosystems literature and its four premises as follows: the characterization of service ecosystems as loosely coupled systems, the existence of shared institutional arrangements among actors, the occurrence of resource-integrating...

Persistent link: https://www.econbiz.de/10012279030

Customer participation and value creation : a systematic review and research implications

Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 341-359

Persistent link: https://www.econbiz.de/10009769853

Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda

Mustak, Mekhail; Salminen, Joni; Plé, Loïc; Wirtz, Jochen - In: Journal of business research : JBR 124 (2021), pp. 389-404

Persistent link: https://www.econbiz.de/10012493900

Customer participation management : developing a comprehensive framework and a research agenda

Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino; … - In: Journal of service management 27 (2016) 3, pp. 250-275

Persistent link: https://www.econbiz.de/10011583407

Purchasing of knowledge-intensive business services : a case study of relevant factors

Heikka, Eija-Liisa; Mustak, Mekhail - In: International journal of procurement management 10 (2017) 1, pp. 21-37

Persistent link: https://www.econbiz.de/10011821563

How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692

Persistent link: https://www.econbiz.de/10014537354

Customer participation and value creation: a systematic review and research implications

Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 341-359

Persistent link: https://www.econbiz.de/10010138729

Free-to-fee transformation of industrial services

Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10014246191

Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms

Gulfraz, Muhammad Bilal; Sufyan, Muhammad; Mustak, Mekhail - In: Journal of retailing and consumer services 68 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013366249