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Detoxifying luxury and fashion...
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Esch, Franz-Rudolf
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59
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58
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55
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55
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54
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52
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50
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45
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45
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45
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44
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40
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39
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39
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38
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38
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37
Ind, Nicholas
36
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33
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33
Strebinger, Andreas
33
Uggla, Henrik
33
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32
Valette-Florence, Pierre
32
Veloutsou, Cleopatra
31
Guzman, Francisco
30
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30
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30
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29
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29
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29
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
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4
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Fördergesellschaft Marketing an der Universität Augsburg
4
ISM University of Management and Economics
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Journal of business research : JBR
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414
The journal of product & brand management
410
SpringerLink / Bücher
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Journal of fashion marketing and management
262
Psychology & marketing
165
European journal of marketing : EJM
146
International journal of hospitality management
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Marketing intelligence & planning
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Journal of marketing management : MM
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Springer eBook Collection
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Journal of international consumer marketing
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International journal of consumer studies
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Innovatives Markenmanagement
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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The Trademark reporter
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International marketing review
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Research
77
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Journal of global fashion marketing : JGfM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of promotion management : JPM
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Journal of retailing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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RePEc
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EconStor
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BASE
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Showing
1
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10
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26,859
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date (oldest first)
1
Celebrity endorsement in the world of luxury
fashion
: when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
2
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
3
Brand
equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
4
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
5
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
6
Challenging the hierarchical categorization of luxury
fashion
brands
Turunen, Linda Lisa Maria
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
Saved in:
7
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
8
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
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