Similar Search Results

An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation

Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...

Persistent link: https://www.econbiz.de/10012507061

An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam

Bui Nhat Vuong; Sid Suntrayuth - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 367-406). 2020

Persistent link: https://www.econbiz.de/10012521577

A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience

Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143

Persistent link: https://www.econbiz.de/10012493768

The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor : an empirical study

Al-Dmour, Hani; Al-Oqaily, Ahmad; Al-Qaimari, Rawan; … - In: International journal of networking and virtual … 24 (2021) 2, pp. 182-199

Persistent link: https://www.econbiz.de/10012515706

Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis

Donthu, Naveen; Kumar, Satish; Pandey, Neeraj; Pandey, … - In: Journal of business research : JBR 135 (2021), pp. 758-773

Persistent link: https://www.econbiz.de/10012648016

When does online review matter to consumers? : the effect of product quality information cues

Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012698542

Revisiting online tourism forums as vehicles for value co-destruction

Tham, Aaron; Wang, Mingzhong - In: Tourism planning & development 18 (2021) 2, pp. 125-146

Persistent link: https://www.econbiz.de/10012497170

Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry

Sanchez, Joaquin; Abril Barrie, Carmen; Haenlein, Michael - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 270-287

Persistent link: https://www.econbiz.de/10012290950

The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India

Kala, Devkant; Chaubey, D. S. - In: International journal of services, economics and management 9 (2018) 2, pp. 143-157

Persistent link: https://www.econbiz.de/10011989224

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138