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Theoretical framework of advertising : some insights

Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188

Persistent link: https://www.econbiz.de/10011333778

Global advertising market : the dynamics of the last decade

Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 196-202

Persistent link: https://www.econbiz.de/10011339601

The effects of direct-to-consumer advertising of pharmaceuticals on adherence

Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444

Persistent link: https://www.econbiz.de/10011341789

Advertising and consumer search in a duopoly model

Janssen, Maarten C. W.; Non, Mariëlle C. - 2005

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

Persistent link: https://www.econbiz.de/10011343292

The impacts of advertising assets and R&D assets on reducing bankruptcy risk

Jindal, Niket; McAlister, Leigh - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 555-572

Persistent link: https://www.econbiz.de/10011313061

Payments, promotion, and the purple pill

Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103

Persistent link: https://www.econbiz.de/10011316672

Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative

Avery, Rosemary J.; Cawley, John H.; Eisenberg, Matthew; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 129-139

Persistent link: https://www.econbiz.de/10009753872

Maximally representative allocations for guaranteed delivery advertising campaigns

McAfee, Randolph Preston; Papineni, Kishore; … - In: Review of economic design : RED 17 (2013) 2, pp. 83-94

Persistent link: https://www.econbiz.de/10009754649

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion

Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192

Persistent link: https://www.econbiz.de/10009755856