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Usability Review of Corporate...
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Guiso, Luigi
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57
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43
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39
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Law, Chun Hung Roberts
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Butler, Jeffrey
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Cox, James C.
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Journal of business research : JBR
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296
International journal of internet marketing and advertising : IJIMA
211
SpringerLink / Bücher
191
Industrial marketing management : the international journal for industrial and high-tech firms
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158
International journal of hospitality management
149
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CESifo working papers
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126
International journal of advertising : the review of marketing communications
121
Technological forecasting & social change : an international journal
119
Journal of advertising research
118
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108
Springer eBook Collection
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Journal of business ethics : JOBE
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
NBER working paper series
106
Tourism management : research, policies, practice
105
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104
Journal of internet commerce
103
Cogent business & management
102
International journal of electronic marketing and retailing : IJEMR
100
Information systems research : ISR
97
Discussion paper / Centre for Economic Policy Research
95
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86
IZA Discussion Paper
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76
The journal of product & brand management
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Business horizons
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
167
EconStor
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BASE
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Other ZBW resources
13
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
3
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
4
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
5
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
6
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
7
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
8
A study of impacts on online purchase behaviour : information richness and website interactivity perspectives
Ye, Lili
;
Chen, Zhihao
;
Li, Xueni
- In:
International journal of services technology and management
18
(
2012
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009633682
Saved in:
9
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
10
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
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