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Integrated value co-creation and affective commitment in banking industry
Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515
not only integrative, but also encompasses different interaction experiences in the co-creation process. The present …
Persistent link: https://www.econbiz.de/10012221592
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Representative co-production : broadening the scope of the public service logic
Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10012178734
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Value co-creation and co-destruction behaviour : relationship with basic human values and personality traits
Ogunbodede, Olabode; Papagiannidis, Savvas; Alamanos, … - In: International journal of consumer studies 46 (2022) 4, pp. 1278-1298
Persistent link: https://www.econbiz.de/10013328291
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The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach
Putra, Rendy Ahmad; Budiyanto; Suhermin - 2023
Persistent link: https://www.econbiz.de/10014480092
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Marketing flexibility in the context of the service-dominant logic
Gurău, Călin - In: The marketing review 9 (2009) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Towards service logic : the unique contribution of value co-creation
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003932483
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Aspects of service-dominant logic and its implications for tourism management : examples from the hotel industry
Shaw, Gareth; Bailey, Adrian; Williams, Allan M. - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 207-214
Persistent link: https://www.econbiz.de/10008797584