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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation … and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture …
Persistent link: https://www.econbiz.de/10011764060
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744
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Marketing innovation : a systematic review
Purchase, Sharon; Volery, Thierry - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
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The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman; Peker, Sinem - In: International journal of innovation management 24 (2020) 6, pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044