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The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter

Leung, Xi Y.; Bai, Billy; Stahura, Kurt A. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10011282983

Do online hotel rating schemes influence booking behaviors?

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36

Persistent link: https://www.econbiz.de/10011377610

Hotel attribute performance, eWOM motivations, and media choice

Yen, Chih-Lun Alan; Tang, Chun-Hung - In: International journal of hospitality management 46 (2015), pp. 79-88

Persistent link: https://www.econbiz.de/10011301994

Assessing hotel decision-making of disabled guests : satisfaction correlation study between online comments’ credibility and perceived risk

Zhang, Yan; Yang, Qiongjing - In: Electronic commerce research 21 (2021) 3, pp. 767-786

Persistent link: https://www.econbiz.de/10012698235

Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor

Xie, Karen L.; Zhang, Zili; Zhang, Ziqiong; Singh, Amrik; … - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2013-2034

Persistent link: https://www.econbiz.de/10011624247

The individual monetary valuation of online hotel ratings

Evangelinos, Christos; Obermeyer, Andy; Bartel, Aaron - 2020

We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...

Persistent link: https://www.econbiz.de/10012208690

Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach

Shin, Seunghun; Du, Qianzhou; Ma, Yufeng; Fan, Weiguo; … - In: Journal of hospitality marketing & management 30 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10012423287

Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis

Roy, Gobinda - In: International journal of hospitality management 111 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014310851

Comprehensive examination of online reviews divergence over time and platform types

Kirilenko, Andrei; Stepchenkova, Svetlana; Gromoll, Ronald - In: International journal of hospitality management 117 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014457834

Aggregate consumer ratings and booking intention : the role of brand image

Casado-Díaz, Ana B.; Pérez-Naranjo, Leonor M.; … - In: Service business 11 (2017) 3, pp. 543-562

Persistent link: https://www.econbiz.de/10011736215

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