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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar; Sen, Sankar; Bhattacharya, C. B. - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim; Gürce, Merve Yanar - In: Ethics, social responsibility and sustainability in …, (pp. 157-171). 2019
Persistent link: https://www.econbiz.de/10012104177
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Entering conscious consumer markets : toward a new generation of sustainability strategies
Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48
Persistent link: https://www.econbiz.de/10011743545
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Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg; Arnold, Christian; Zogaj, Adnan; … - In: International review on public and non-profit marketing 18 (2021) 4, pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
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Consumer evaluations of social alliances : the effects of perceived fit between companies and non-profit organizations
Kim, Namin; Sung, Youri; Lee, Moonkyu - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10009624980
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Revisiting collaborations between nonprofits and businesses : an NPO-centric view and typology
Schiller, Ruth S.; Almog-Bar, Michal - In: Nonprofit and voluntary sector quarterly 42 (2013) 5, pp. 942-962
Persistent link: https://www.econbiz.de/10010200152
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Not one and the same : published opinion as a poor predictor of public opinion
Morath, Tobias; Schwaiger, Manfred; Mahler, Kristina - In: Marketing : ZFP ; journal of research and management 44 (2022) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10013365245
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Understanding attributions of corporate social irresponsibility
Lange, Donald; Washburn, Nathan T. - In: The Academy of Management review : AMR 37 (2012) 2, pp. 300-326
Persistent link: https://www.econbiz.de/10009545961