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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Managing the versioning decision over an app's lifetime
Lee, Seoungwoo; Zhang, Jie; Wedel, Michel - In: Journal of marketing 85 (2021) 6, pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
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The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Akdim, Khaoula; Casaló, Luis V.; Flavián Blanco, Carlos - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209660
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To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
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Modeling behavioral intention to use travel reservation apps : a cross-cultural examination between US and China
Ahmad, Wasim; Kim, Woo Gon; Choi, Hyung-Min; Haq, Junaid Ul - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665852
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Switching decision, timing, and app performance : an empirical analysis of mobile app developers' switching behavior between monetization strategies
Lee, Young-Jin; Ghasemkhani, Hossein; Xie, Karen; Tan, Yong - In: Journal of business research : JBR 127 (2021), pp. 332-345
Persistent link: https://www.econbiz.de/10012494386
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On the monetization of mobile apps
Appel, Gil; Libai, Barak; Muller, Eitan; Shachar, Ron - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
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Factors driving consumer engagement and intentions with gamification of mobile apps
Kamboj, Shampy; Rana, Shruti; Drave, Vinayak A. - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 17-35
Persistent link: https://www.econbiz.de/10012292154