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Digital marketing strategies in the Italian wine sector

Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390

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Advertising & promotion

Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - 2021 - 5th edition

social media marketing while using a wider range of visual examples and case studies"-- …

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Digital transformation and its influence on changing the marketing orientation of business structures and consumer behaviour

Radzikhovska, Yuliia - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 200-209

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How digitalisation is influencing traditional food restaurants in the management of their marketing strategies

Martínez-Navalón, Juan-Gabriel - In: Advanced digital marketing strategies in a data-driven era, (pp. 211-225). 2021

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The transformation of traditional TVs into digital platforms : a strategic marketing analysis on Turkish market

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Applying Contemporary Marketing Theory and Digital Technology to a Legal Practice

Cowley-Cunningham, Michelle B. - 2021

theoretical knowledge garnered from studying for the Certificate in Digital Marketing and New Media Management (at DkIT), to a … real-life marketing context. This report chose to apply a digital marketing methodology - known as the Inbound Methodology … an integrated digital marketing program of work (e.g., Kotler, 2013) to enable the law practice to increase its online …

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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

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Customer-based execution strategy in a global digital economy

Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582

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Digital orientation : conceptualization and operationalization of a new strategic orientation

Kindermann, Bastian; Beutel, Sebastian; Garcia de … - In: European management journal 39 (2021) 5, pp. 645-657

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