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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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Managing the acceptance of technology-mediated remote services : enhancing customer's collaboration and technology perceptions
Wünderlich, Nancy V. - In: Technologie und Dienstleistung : Innovationen in …, (pp. 39-45). 2008
Persistent link: https://www.econbiz.de/10003762704
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Ideological maps of consumer education
McGregor, Sue L. T. - In: International journal of consumer studies 32 (2008) 5, pp. 545-552
Persistent link: https://www.econbiz.de/10003764616
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Optimizing customer's selection for configurable product in B2C e-commerce application
Luo, Xinggang; Tu, Yiliu; Tang, Jiafu; Kwong, C. K. - In: Computers in industry : an international journal 59 (2008) 8, pp. 767-776
Persistent link: https://www.econbiz.de/10003769224
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A switching costs explanation of tying and warranties
Iacobucci, Edward M. - In: The journal of legal studies 37 (2008) 2/1, pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.; Pullins, Ellen; Roehm, Harper A. - 2009
Persistent link: https://www.econbiz.de/10003784914
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Do customer loyalty programs really work?
Dowling, Grahame R.; Uncles, Mark - 2009
Persistent link: https://www.econbiz.de/10003784918
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965