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151
A switching costs explanation of tying and warranties
Iacobucci, Edward M.
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
Saved in:
152
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
153
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
154
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
155
Do customer loyalty programs really work?
Dowling, Grahame R.
;
Uncles, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784918
Saved in:
156
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
157
Effects of communicating emotions on consumer perceptions of fairness
Lee, Sooyeon Nikki
-
2004
Persistent link: https://www.econbiz.de/10003776858
Saved in:
158
Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui
;
Browne, Glenn J.
;
Wetherbe, James C.
- In:
Contemporary research in e-branding
,
(pp. 216-227)
.
2009
Persistent link: https://www.econbiz.de/10003778217
Saved in:
159
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world
Griffin, Jill
-
2009
-
1st ed.
Persistent link: https://www.econbiz.de/10003779338
Saved in:
160
Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10003779403
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