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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships

Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011690133

The battle for customer loyalty : an examination of customer loyalty in the goods and services domain

Boakye, Kwabena G.; Blankson, Charles; Prybutok, Victor R. - In: Quality management journal : QMJ 24 (2017) 4, pp. 21-34

Persistent link: https://www.econbiz.de/10011764220

Distinctions between frequent performing arts consumers : implications for segmentation and positioning

Kolhede, Eric; Gomez-Arias, J. Tomas - In: International journal of arts management 20 (2017) 1, pp. 31-53

Persistent link: https://www.econbiz.de/10011782133

The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty

Umashankar, Nita; Ward, Morgan K.; Dahl, Darren W. - In: Journal of marketing 81 (2017) 6, pp. 79-98

Persistent link: https://www.econbiz.de/10011776897

The influence of new media on the customer's behavior on the market

Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38

Persistent link: https://www.econbiz.de/10011515644

Do loyalty cards enhance loyalty in the pharmaceutical sector?

Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011820581

Relationship intention and service quality as combined competitive strategy

Mostert, Pierre; Luttig, Thelma - In: International journal of management & enterprise … 17 (2018) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10011879629