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The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
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Building customer-brand relationships through customer brand engagement
Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
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Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa; Castro, Ana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
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The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan
Liu, Sheng-Wen - In: International journal of strategic change management : IJSCM 7 (2018) 2, pp. 160-173
Persistent link: https://www.econbiz.de/10012252155
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Family connections in motorsports : the case of Formula One
Depken, Craig A.; Groothuis, Peter Andrew; Rotthoff, Kurt W. - 2016
Persistent link: https://www.econbiz.de/10011575660
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Relationship between marketing program and brand loyalty : is there an influence of gender?
Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011718400
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A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Athens journal of business & economics : AJBE 3 (2017) 3, pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
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Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10011581861