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Online dating apps as a marketing channel : a generational approach
Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17
Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...
Persistent link: https://www.econbiz.de/10012821997
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Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
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Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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Discovering ethnic minority business research directions using text mining and topic modelling
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of research in marketing and entrepreneurship 25 (2023) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10014295089
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Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo; Ramos, Ricardo F.; Tiago, Maria Teresa Borges - In: International journal of hospitality management 104 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
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Structure of REDEE and EJMBE research : a bibliometric analysis
Ramos, Ricardo F.; Rita, Paulo - In: European journal of management and business economics : … 33 (2024) 1, pp. 1-19
Purpose Evaluating existing literature can lead to a better understanding of a scientific journal's state of the art. In this sense, this study aims to analyze the global research evolution of the Revista Europea de Dirección y Economia de la Empresa (REDEE) and the European Journal of...
Persistent link: https://www.econbiz.de/10014507431
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How the response to service incidents change customer-firm relationships
Coelho, Pedro Simões; Rita, Paulo; Ramos, Ricardo F. - In: European journal of management and business economics : … 32 (2023) 2, pp. 168-184
Purpose This paper analyzes previously unmeasured effects of a response to a service incident called "benevolent" within the customer -firm relationship. Design/methodology/approach A questionnaire was administered to telecommunication customers in a Western European country, and the model was...
Persistent link: https://www.econbiz.de/10014318788
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The impact of the COVID-19 pandemic on airlines’ passenger satisfaction
Pereira, Francisco; Costa, Joana Martinho; Ramos, Ricardo F. - In: Journal of air transport management 112 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014458974
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Customer satisfaction in the pet food subscription-based online services
Lima, Diogo; Ramos, Ricardo F.; Oliveira, Pedro Miguel - In: Electronic commerce research 24 (2024) 2, pp. 745-769
Persistent link: https://www.econbiz.de/10015062786
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Online dating apps as a marketing channel: A generational approach
Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; … - In: European Journal of Management and Business Economics … 30 (2021) 1, pp. 1-17
Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...
Persistent link: https://www.econbiz.de/10013193243