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Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
27
Konsumentenverhalten
27
Customer satisfaction
26
Einzelhandel
26
Kundenzufriedenheit
26
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26
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23
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22
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19
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19
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19
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16
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Gil Saura, Irene
107
Gil-Saura, Irene
38
Šerić, Maja
29
Berenguer Contrí, Gloria
28
Ruiz-Molina, Maria-Eugenia
23
Moliner-Velázquez, Beatriz
21
Ruiz-Molina, María-Eugenia
17
Fuentes-Blasco, Maria
16
Gallarza, Martina G.
15
Gil, Irene
10
Ruiz Molina, María Eugenia
8
Saura, Irene Gil
8
Berenguer-Contrí, Gloria
7
Servera-Francés, David
7
Contrí, Gloria Berenguer
6
Frasquet, Marta
6
Fuentes Blasco, M.
6
Fuentes-Blasco, María
6
Mikulić, Josip
6
Ruiz Molina, M. E.
6
Arteaga, Francisco
5
Cervera, Amparo
5
Fuentes Blasco, María
5
Marín, Antonio
5
Moliner Velázquez, Beatriz
5
Mollá Descals, Alejandro
5
Ruiz Molina, Maria Eugenia
5
Frasquet Deltoro, Marta
4
Mollá, Alejandro
4
Ruiz-Molina, Maria Eugenia
4
Blasco, María Fuentes
3
Frasquet-Deltoro, Marta
3
Holbrook, Morris B.
3
Moliner Velázquez, B.
3
Moliner-Velazquez, Beatriz
3
Praničević, Daniela Garbin
3
Ruiz-Molina, María Eugenia
3
Servera Francés, D.
3
Vallet, Teresa
3
Vernuccio, Maria
3
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
10
The international review of retail, distribution and consumer research
7
Cuadernos de economía y dirección de la empresa : CEDE
6
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
6
Service business
6
Industrial management & data systems
5
International journal of retail & distribution management
5
Journal of hospitality marketing & management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Apas Papers
4
European retail research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Información comercial española : ICE : revista de economía
4
Journal of Hospitality and Tourism Insights
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
The journal of services marketing
4
The service industries journal
4
Economic research
3
International journal of hospitality management
3
International journal of retail and distribution management
3
Management decision : MD
3
Información comercial española : ICE ; revista de economía
2
International Journal of Retail & Distribution Management
2
International journal of management & enterprise development : IJMED
2
International journal of sustainable economy
2
International journal of technology marketing : IJTMkt
2
Journal of Hospitality and Tourism Technology
2
Journal of Product & Brand Management
2
Journal of Services Marketing
2
Journal of business-to-business marketing
2
Journal of hospitality and tourism insights
2
Journal of vacation marketing : an international journal
2
Market : review for marketing theory and practice
2
Strategic marketing in tourism services
2
The Service Industries Journal
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Tourism review : the official journal of the AIEST
2
Advanced technologies management for retailing : frameworks and cases
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ECONIS (ZBW)
108
OLC EcoSci
42
Other ZBW resources
18
RePEc
10
EconStor
6
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71
Cognitive and affective causes of consumer dissatisfaction with the hospitality encounter
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
Journal of hospitality marketing & management
18
(
2009
)
7
,
pp. 653-675
Persistent link: https://www.econbiz.de/10003893329
Saved in:
72
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
Saved in:
73
Social innovation for sustainability and the common good in ecosystems of the fourth sector : the case of distribution through alternative food networks in Valencia (Spain)
Belda-Miquel, Sergio
;
Ruiz-Molina, Eugenia
;
Gil Saura, Irene
- In:
Entrepreneurship in the fourth sector : entrepreneurial …
,
(pp. 141-167)
.
2021
Persistent link: https://www.econbiz.de/10012598666
Saved in:
74
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
75
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
76
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
77
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
78
Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Ruiz …
- In:
Información comercial española : ICE : revista de …
844
(
2008
),
pp. 219-236
Persistent link: https://www.econbiz.de/10010488620
Saved in:
79
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
80
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
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