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Consumer preference mining method of online marketing platform based on social network analysis

Chen, Xiaodong - In: International journal of networking and virtual … 30 (2024) 1, pp. 82-99

Persistent link: https://www.econbiz.de/10015066411

The interplay between online consumer reviews and recommender systems : an experimental analysis

Baum, Daniela; Spann, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 129-162

Persistent link: https://www.econbiz.de/10011433889

Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings

Cezar, Asunur; Öğüt, Hulisi - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 286-304

Persistent link: https://www.econbiz.de/10011459807

Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Journal of retailing and consumer services 30 (2016), pp. 279-291

Persistent link: https://www.econbiz.de/10011473227

The influence of online reviews to online hotels booking intentions

Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364

Persistent link: https://www.econbiz.de/10011403403

What are the determinants of consumers' online reviews adoption for hotel bookings : a structural equation modelling approach

Lata, Suman; Rana, Krishma - In: Enlightening tourism : ET ; a pathmaking journal 11 (2021) 1, pp. 171-193

Persistent link: https://www.econbiz.de/10012583842

The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

Handayani, Nurullita Tri; Usman, Osly - 2021

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

Persistent link: https://www.econbiz.de/10013237728

The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

Handayani, Nurullita Tri; Usman, Osly - 2021

Persistent link: https://www.econbiz.de/10013240904

Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees

Lee, Sangjae; Choeh, Joon Yeon - In: Management decision : MD 55 (2017) 4, pp. 681-700

Persistent link: https://www.econbiz.de/10011704344

Too good to be true : the role of online reviews' features in probability to buy

Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163

Persistent link: https://www.econbiz.de/10011687909