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International business : competing in the global marketplace
Hill, Charles W. L. - 2009 - 7. ed.
Persistent link: https://www.econbiz.de/10003565023
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Managing global brands to meet consumer expectations
Baker, Malcolm; Sterenberg, Greet; Taylor, Earl - In: Market research best practice : 30 visions for the …, (pp. 443-466). 2007
Persistent link: https://www.econbiz.de/10003551914
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.; Coundouriotis, George A. - 2007
Persistent link: https://www.econbiz.de/10003555066
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No logo! - der Kampf der Global players um Marktmarkt : ein Spiel mit vielen Verlierern und wenigen Gewinnern
Klein, Naomi - In: Das Summa Summarum Politik und Wirtschaft : ein …, (pp. 101-114). 2009
Persistent link: https://www.econbiz.de/10003942498
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Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.; Joseph, W. Benoy; LaRosa, Richard J. - In: The journal of services marketing 23 (2009) 6, pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873
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The roles of cross-cultural perspectives in global marketing
Kasemsap, Kijpokin - In: Analyzing the cultural diversity of consumers in the …, (pp. 37-59). 2015
Persistent link: https://www.econbiz.de/10011396880
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Personal jurisdiction on the internet : a global perspective
Rahman, Afzalur - In: Journal of internet commerce 14 (2015) 1, pp. 114-122
Persistent link: https://www.econbiz.de/10011432406
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Retailing in international markets, 1900-2010 : a response to Godley and Hang's "Globalisation and the evolution of international retailing : a comment on Alexander's "British over...
Alexander, Nicholas - In: Business history 55 (2013) 2, pp. 302-312
Persistent link: https://www.econbiz.de/10009732710