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The brand personality dimensions of business-to-business firms : a content analysis of employer reviews on social media
Robertson, Jeandri; Ferguson, Sarah Lord; Eriksson, Theresa - In: Journal of business-to-business marketing 26 (2019) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10012196274
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What drives B-to-B marketers in emerging countries to use social media sites?
Kooli, Kaouther; Tzempelikos, Nektarios; Foroudi, Pantea; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012196299
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Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne; Casenave, Eric; Pallud, Jessie - In: Industrial marketing management : the international … 96 (2021), pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
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Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri; Giovannetti, Marta; Cardinali, Silvio - In: Industrial marketing management : the international … 101 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
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Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; … - In: Industrial marketing management : the international … 82 (2019), pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
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The effect of salespeople skills on selling behaviors : the moderating role of social media
Mostafa, Rania B.; Kasamani, Tamara - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 961-993
Persistent link: https://www.econbiz.de/10013357211
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The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis; Alavi, Sascha; Guba, Jan Helge - In: Journal of personal selling & sales management : JPSSM 42 (2022) 2, pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
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Enterprise 2.0 im Management : Frischzellenkur für Sales & Services
Buhse, Willms - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 405-417). 2010
Persistent link: https://www.econbiz.de/10003973432
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The role of an online community in relation to other communication channels in a business development case
Takahashi, Masamichi; Herman, George; Ito, Atsushi; … - 2009 - Rev.
We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while...
Persistent link: https://www.econbiz.de/10003947775