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Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita; Kautish, Pradeep - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
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Green purchasing behaviour : a conceptual framework and empirical investigation of Indian consumers
Jaiswal, Deepak; Kant, Rishi - In: Journal of retailing and consumer services 41 (2018), pp. 60-69
Persistent link: https://www.econbiz.de/10011808534
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Green marketing in India : a study of consumer behaviour in Punjab
Farhan, Mohd - In: International journal of green economics 11 (2017) 3/4, pp. 217-231
Persistent link: https://www.econbiz.de/10011905571
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Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava - In: International journal of internet marketing and … 12 (2018) 2, pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
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A study on millennial purchase intention of green products in India : applying extended theory of planned behavior model
Shukla, Sadhna - In: Journal of Asia Pacific business 20 (2019) 4, pp. 322-350
Persistent link: https://www.econbiz.de/10012180221
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Green apparel buying behaviour : a study on Indian youth
Khare, Arpita; Sadachar, Amrut - In: International journal of consumer studies 41 (2017) 5, pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
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Towards green product consumption : effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market
Jaiswal, Deepak; Singh, Bhagwan; Kant, Rishi; Biswas, … - In: Society and business review 17 (2022) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10012886342
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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita; Sadachar, Amrut; Chakraborty, Swagata - In: Journal of fashion marketing and management 26 (2022) 4, pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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Does individuals' age matter? : a comparative study of Generation X and Generation Y on green housing purchase intention
Kumar, Jitender; Rani, Vinki; Rani, Garima; Rani, Manju - In: Property management 42 (2024) 4, pp. 507-522
Persistent link: https://www.econbiz.de/10015057008
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Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240
Persistent link: https://www.econbiz.de/10015057585