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Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels; Descotes, Raluca Mogos - In: The journal of product & brand management 21 (2012) 2, pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Consumer reality : how brands are constructed
Barnham, Chris - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 485-502
Persistent link: https://www.econbiz.de/10009576972
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Linking consumer-brand identification to relationship quality : an integrated framework
Dimitriadis, Sergios; Papista, Erifili - In: Journal of customer behaviour 10 (2011) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10009577348
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Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904