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The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz; Singh, Uma Shankar; Nermend, Kesra - In: European research studies 22 (2019) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.; Cerf, Moran - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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Deconstructing Behavior, Choice, and Well-being : Neoclassical Choice Theory and Welfare Economics
Morey, Edward R. - 2023
, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology, neuroscience …
Persistent link: https://www.econbiz.de/10014425483
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen - In: Journal of marketing education : JME 41 (2019) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
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Neuroleadership : Erkenntnisse der Hirnforschung für die Führung von Mitarbeitern
Elger, Christian Erich - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003693640
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Cognition and affect interplay : a framework for the tourist vacation decision-making process
Walls, Andrew R.; Okumus, Fevzi; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 567-582
Persistent link: https://www.econbiz.de/10009374115