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Gamification : a cognitive-emo...
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21
The cognitive
neuroscience
methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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22
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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23
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
24
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
25
Deconstructing Behavior, Choice, and Well-being : Neoclassical Choice Theory and Welfare Economics
Morey, Edward R.
-
2023
, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology,
neuroscience
…
Persistent link: https://www.econbiz.de/10014425483
Saved in:
26
Game on : engaging customers and employees through
gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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27
Is it all a game? : understanding the principles of
gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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28
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
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29
Neuroleadership : Erkenntnisse der Hirnforschung für die Führung von Mitarbeitern
Elger, Christian Erich
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003693640
Saved in:
30
Cognition
and affect interplay : a framework for the tourist vacation decision-making process
Walls, Andrew R.
;
Okumus, Fevzi
;
Wang, Youcheng
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 567-582
Persistent link: https://www.econbiz.de/10009374115
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