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Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success

Wen, Xiaohan; Kim, Shinhye; Bowen, Melanie - In: Journal of business research : JBR 156 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10013534234

A lure or a turn-off : social media reactions to business model innovation announcements

Bowen, Melanie; Wen, Xiaohan; Kim, Shinhye - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 13-33

Persistent link: https://www.econbiz.de/10014265928

Retweet to donate? : cause-related marketing in the era of social medialization

Kim, Shinhye; Bowen, Melanie; Wen, Xiaohan - In: European journal of marketing 58 (2024) 4, pp. 1015-1046

Persistent link: https://www.econbiz.de/10015047352

Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns

Wen, Xiaohan; Atakan, S. Sinem - In: European journal of marketing 57 (2023) 5, pp. 1407-1441

Persistent link: https://www.econbiz.de/10014252298

Why and when witnessing uncivil behavior leads observers to punish frontline employees and leave the firm

Karabas, Ismail; Joireman, Jeff; Kim, Shinhye - In: International journal of hospitality management 82 (2019), pp. 91-100

Persistent link: https://www.econbiz.de/10012121396

Prepayment and future cross-buying : an exploratory analysis

Kim, Shinhye; Sa Vinhas, Alberto; Umesh, U. N. - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 415-439

Persistent link: https://www.econbiz.de/10013454581

The role of ethics in business-to-business marketing : an exploratory review and research agenda

Anand, Amitabh; Bowen, Melanie; Spivack, April J.; … - 2023

Despite the prominence of ethics in mainstream marketing literature, its position in business-to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a systematic literature review to investigate the role of ethics in business-to-business (B2B) marketing. First,...

Persistent link: https://www.econbiz.de/10014525744

Neue Medien im Vertrieb : State of the Art und Potenziale

Haas, Alexander; Bowen, Melanie - In: Digitalisierung im Vertrieb : Strategien zum Einsatz …, (pp. 29-45). 2016

Persistent link: https://www.econbiz.de/10011401170

Social-Media-Kompetenz : der vergessene Erfolgsfaktor im modernen Vertrieb

Bowen, Melanie; Haas, Alexander - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 6, pp. 54-61

Persistent link: https://www.econbiz.de/10011559967

Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?

Bowen, Melanie; Lai-Bennejean, Christine; Haas, Alexander; … - In: Industrial marketing management : the international … 96 (2021), pp. 166-182

Persistent link: https://www.econbiz.de/10013194594