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Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption

Kural, Sercan; Özbek, Oğuz - In: Sport, Business and Management : an international … 13 (2023) 6, pp. 685-703

Persistent link: https://www.econbiz.de/10014426564

A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans

Monaghan, Daniel; League, Daniel Read - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10013532052

Antecedents of fan purchase intention for team color products

Melo Neto, Fernando Cabral de; Mainardes, Emerson Wagner; … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10013532234

Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A …

Persistent link: https://www.econbiz.de/10014259989

The Loyalty of Sports Fans and Their Favorite Teams' Personalities and Brands

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study's objective is to assess the extent to which confidence in brands and a company's ability to meet the needs of its customers are relevant to the practice of sports marketing. The goal of this study was to use a number of different methods of analysis on a sample population consisting...

Persistent link: https://www.econbiz.de/10014261053

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia

Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813

Persistent link: https://www.econbiz.de/10015051756

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

This paper proposes a research model for investigating the effect on fan satisfaction and fan loyalty of the three … fans of a famous football team in Italy that has recently decided to use WhatsApp (Mobile Instant Messaging App - MIM) to … fan satisfaction and the role of behavioural engagement through the use of WhatsApp for enhancing fan commitment. Fans who …

Persistent link: https://www.econbiz.de/10015077502

Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China

Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117

Persistent link: https://www.econbiz.de/10013426048

Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective

George, Joliss Helen; Ranjith, V.K. - In: Sport, Business and Management : an international … 14 (2024) 4, pp. 557-577

Persistent link: https://www.econbiz.de/10015061301