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Zieldimensionen von Social CRM
Lehmkuhl, Tobias; Jung, Reinhard; Küpper, Torben; … - In: Controlling : Zeitschrift für erfolgsorientierte … 27 (2015) 7, pp. 409-414
Persistent link: https://www.econbiz.de/10011302411
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Evolution of CRM in SCRM
Nitu, Claudiu Valentin; Tileaga, Cosmin; Ionescu, Alexandra - In: Economics, management and financial markets 9 (2014) 1, pp. 303-310
Persistent link: https://www.econbiz.de/10011543884
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Social customer relationship management and student empowerment in online learning systems
Anshari, M.; Alas, Y.; Yunus, N.; Sabtu, N. I.; Hamid, M. H. - In: International journal of electronic customer … 9 (2015) 2/3, pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
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The effect of externalities on adoption of social customer relationship management (SCRM)
Gu, Vicky Ching; Davis, Jonathan; Cao, Ray Qing; Vogt, John - In: International journal of quality innovation 3 (2017) 11, pp. 1-15
The rise of social media technology has led to new customer relationship management tools that engage customers more easily and directly (social customer relationship management, SCRM). However, the usefulness of SCRM is contingent upon a successful adoption by an organization. Various...
Persistent link: https://www.econbiz.de/10011919169
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Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
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Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of electronic marketing and … 9 (2018) 2, pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
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Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas; Tachilzik, Thomas; Bongaerts, Robert - In: Phantom ex machina : digital disruption's role in …, (pp. 53-70). 2017
Persistent link: https://www.econbiz.de/10012163391
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
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The critical success factors for customer realtionship management implementation : a systematic literature review
Meyliana; Hidayanto, Achmad Nizar; Budiardjo, Eko K. - In: International journal of business information systems : … 23 (2016) 2, pp. 131-174
Persistent link: https://www.econbiz.de/10011636710
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An integrated framework of change management for social CRM implementation
Jami Pour, Mona; Hosseinzadeh, Mahnaz - In: Information systems and e-business management : ISeB 19 (2021) 1, pp. 43-75
Persistent link: https://www.econbiz.de/10012487934