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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin; Kim, Hyuksoo; Lee, Doohwang; Ahn, Jungsun - In: Journal of promotion management : JPM 22 (2016) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
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Consumers as time travellers : the moderating effects of risk perception and construal level on consumers' responses to temporal framing
Kim, Hyuksoo; Youn, Seounmi - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1070-1097
Persistent link: https://www.econbiz.de/10012200368
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Information content of super Bowl commercials 2001 -2009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo; Sohn, Steve H. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10011689788